人性主义--人性管理、工作效率及人情味并重
　　品质主义--服务品质的提升与规模的扩充并重
　　顾客主义--以全方位亲切的最佳服务争取业务
　　Humanism-Humanity management. Working efficiency and apathetic emphasis quality pririty-the improvement of service quality and the expansion of business scale shall be given equal emphasis.
　　Customer orientation-promote business by solemn commitment to the most customer-friendly service.